Marketing Leadership for a Consumer Health Brand
Role: Head of Marketing
Industry: Consumer Health | Growth-Stage DTC
CAC down. ROI tripled. First search, nailed.
A high-growth DTC brand needed a marketing leader to increase customer acquisition while reducing CAC. We targeted candidates from top CPG and wellness startups and placed an executive who tripled paid media ROI in two quarters.
"This was the first time we outsourced a leadership search and it won’t be the last. They nailed it."
— CEO
Outcome:
— CAC reduced by 22%
— 3x paid media ROI
— New lifecycle program launched