Executive Coaching for Founders and Leaders

Leadership at startups is uniquely challenging and uniquely personal. At G2 Startup Advisors, we offer coaching that meets leaders where they are, with practical, personalized guidance that drives both business and personal growth.

Our coaching team brings a range of backgrounds, from executive leadership to clinical psychology, and works with individuals across all levels of leadership. Whether you're a first-time founder, scaling executive, or new manager, we provide the support and perspective to help you lead with clarity, resilience, and impact.

How It Works:

We offer flexible coaching engagements tailored to the individual and the company’s goals. Coaching can be provided on a 1:1 basis, in cohorts, or as part of broader leadership development programs. We match each client with a coach aligned to their needs and style, and we offer multilingual and neurodiversity-informed coaching as needed.

Our Coaching Focus Areas Include:

Founder Coaching
Support for early-stage and growth-stage founders navigating team dynamics, board relationships, investor pressure, and the emotional weight of leadership.

Leadership & Management Coaching
Practical coaching for executives and managers looking to build high-performing teams, lead with confidence, and communicate effectively through change and scale.

Strategic Coaching
A thinking partner to help clarify priorities, make key decisions, and align leadership efforts with business outcomes.

Interpersonal & Relationship Coaching
Coaching to strengthen collaboration, improve trust across teams, and manage difficult conversations with empathy and clarity.

Emotional Agility & Self-Regulation
Support in building self-awareness, managing stress, and responding (not reacting) in high-stakes moments. We help leaders cultivate the emotional skills that drive long-term effectiveness and team health.